Din Tai Fung
Din Tai Fung is one of the most recognized restaurant brands in the world. Working with them meant designing across menus, merchandise, illustrations, and campaign assets while keeping the work feeling fresh and branded.
B2B One Sheet Flyer
A one-sheet flyer designed to bring Din Tai Fung into the corporate dining space. The brief was to speak directly to business clients, covering team lunches, client dinners, and oceanfront events, while staying true to the brand's premium hospitality identity.
The design leans into Din Tai Fung's signature dark palette with red accents and rich food photography. Every layout decision was made to communicate one thing: this isn't just lunch, it's an experience worth bringing to your team.
Scottsdale Promotional Stickers
Designed for Din Tai Fung's grand opening in Scottsdale, this sticker series was about celebrating a new chapter while honoring the brand's heritage. The challenge was finding the balance between staying true to Din Tai Fung's established visual identity and bringing something playful and fresh that felt right for the occasion.
The series features Bao Bao, Din Tai Fung's beloved mascot, reimagined across four collectible designs that nod to the Scottsdale location and 2026 opening year. Bold red typography, arch frames, and Din Tai Fung's signature mascot give each sticker a sense of celebration while keeping the brand unmistakably intact. Designed to feel like a keepsake, not just a promotional giveaway.
SMILE Campaign
I designed the You Xin logo by taking the Chinese character for "have" and encasing it within a heart, a simple but intentional way to visually communicate the meaning of You Xin and the warmth behind the campaign. The recognition cards were designed to carry that same energy, something that felt personal and meaningful rather than a generic corporate handout. The goal was to make an employee feel genuinely seen when they received one.
