For Meowcha’s logo, I wanted to create a visual identity that felt just as playful and memorable as the brand itself. Inspired by the quirky charm of cats, I integrated feline features directly into the first letter, transforming the “M” into a curious little character with ears, eyes, and a nose. This helped establish a unique and instantly recognizable mark that reflects the brand’s bold and fun personality.

The rounded, chunky typeface reinforces the approachable tone, while maintaining a strong visual presence. I also designed alternate logo variations to ensure adaptability across different mediums—whether it's packaging, signage, or social media. This process was all about blending whimsy with clarity, creating a logo that not only grabs attention but also leaves a lasting impression.